Clara Cathary Art Director
MG
Beauté
et Soin
"An experience, down to the last lash"
To elevate Marine's brand image, the goal was to create a stronger, more professional visual identity while staying true to her personality and values.
I designed a new visual identity together with a social media content strategy, a key driver for growing her business. Built around a timeless monogram, the identity provides a consistent foundation that can evolve with her practice.
From a clear visual direction to carefully crafted and varied social media content, every element was designed to help her communicate with confidence and showcase her work. Softness, transparency, and a human-centered approach shaped the atmosphere, where color became a way to create trust and connection.
